TikTok is introducing a fresh option that permits them to lessen the quantity of AI-created content appearing in their timelines. This move comes as the platform disclosed that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a widespread rollout. This advancement comes amid a rise in content created by AI, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising video streams on a competing service primarily display AI-generated videos. A large amount of this output is deemed “AI slop”, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, including computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, according to their own preferences,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its app labeled as artificially created. Collectively, over 100 mn pieces of content are added to the service every day, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Viewers will be in a position to reduce or increase the volume of AI content they see by accessing the content preference setting in the platform and selecting AI-made media. Further subjects that can already be modified under the setting cover politics, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige users to identify lifelike AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the platform will henceforth apply an artificially created label to content made using its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This step is designed to stop users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2 million educational fund for experts and institutions to create informative material about responsible artificial intelligence. This initiative will support educational bodies specializing in educating programming and robotics.
Content Safety Approach
The platform has supported its safety measures, during debate over plans to cut jobs for hundreds of review team members in the UK. It is planning to reduce hundreds of positions in its content moderation department in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive explained that human moderation would still have a role, but automated tools can shield workers by filtering out the most harmful content prior to it has to be seen by humans. The company announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to the use of its automated systems.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is why a extensive automated help is proving valuable work at speed.”
