A Special Release Pikachu Promo Seeks to Curb the Influence On Resellers
To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. The Pokémon Company and London's Natural History Museum are opening a pop-up shop stocked with exclusive items. Enthusiasts will find products like plush toys, art prints, and writing supplies all drawing from the museum's theme. For collectors, however, is a specially made Pikachu card, given as a free bonus for the pop-up. The store will operate both on-site at the museum and online from January 26 to April 19.
Pokécology Behind the Partnership
Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome packed with beautiful illustrations that show Pokémon in their natural habitats. It's essentially like what an in-world scientist might publish once trainers submit their data, or what Charles Darwin might have created if the Galapagos teemed with flying-types rather than birds. Part of the charm lies in the book's serious approach, presenting Pokémon as a legitimate subject for inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess PhDs in animal behavior and ecology.
What Makes This Promo Card Stand Out
The company regularly to issue to release promos celebrating big events and brand collaborations. Many of these promotional cards typically highlight the famous mouse Pokémon who serves as the franchise mascot. What distinguishes this new promotion apart is its distinctly bigger dimensions. Although precise specs were not publicly disclosed, its distribution will certainly be strictly limited, with customers able to get only a single card per purchase.
Curbing Reseller Interest
Per a company announcement, a portion of the pop-up items will also be sold beyond the museum walls. However, broader availability will only be specific stores in the UK. Importantly, fans cannot purchase this promo through the online Pokémon Center. While reseller interest is a given, it appears they're going to have a difficult time stockpiling large numbers on this occasion. If you're feeling left out, there is the upcoming Pokémon Fossil exhibit headed to Chicago in the coming months.
"All profits from purchases from the Museum shop and its online store, which covers these items, support the Natural History Museum’s charitable mission. This includes the research of 400 scientists dedicated to conducting studies and finding solutions to the global ecological crisis," it says.
